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Business Areas - Sales & Marketing We are proud of our Sales and Marketing teams. The organisation consists of two distinct and totally separate brands – Black & Decker – aimed at the DIY and home user and DEWALT– our industrial brand - aimed at the professional user.Both ranges are innovative and successful, differing in target audiences and applications, but also in product conception, development, manufacturing, marketing and sales. For Black & Decker and DEWALT, our European Marketing Organisation (EMO), based in the UK, forms the central strategic hub for all European marketing activity. Its purpose - to provide product and marketing programmes to our local operations throughout Europe, Middle East and Africa. At the country level, these EMO marketing strategies are tailored according to local conditions and implemented. Sales are driven here too. |
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