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A Week in the life of... Alison worked as a Field Marketing Executive (FME) for a year covering 100 stores within West Midlands territory spanning Shrewsbury through to Swindon.Me I started working on the Field Marketing Team within Black & Decker soon after graduating with a Marketing Management Degree. I had no experience and limited knowledge of Power Tools. However, I knew that Black & Decker was a global and well respected brand with excellent career opportunities. My role The main role of the FME is to maintain and increase sell out within major Power Tool retailers through a number of ways: - Ensuring stock levels are sufficient in store and attempting to gain secondary locations - Organising and displaying store merchandise - Providing staff training on Black & Decker products featured in store - Providing Customer Demonstrations to help create and increase product awareness |
All the above is achieved through building strong working relationships with the accounts you are responsible for. The FME role is varied and flexible and I like the responsibility of managing my own time and territory. The team consists of 10 people and we support each other on a daily basis. If you are looking for a role that gives you a challenge and great responsibility to organise your own diary and manage your territory, a role which gives you the freedom to be creative and follow through ideas and gain a great understanding of in store merchandising and sales at retail level, then the FME role is for you! My career I was promoted to Assistant National Account Manager after a year of working on the Merchandising team. I believe that the FME role has provided me with an excellent grounding for a prosperous career in Sales and Marketing within a global manufacturer of quality power tools, accessories and home improvement products. |
My typical week Take a look at an example of a ‘typical’ FME working week, this helps to gain a greater understanding of the FME role. Each week brings another challenge depending on priorities for the different retailers and in store promotions; this is what makes the role so interesting! |
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