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Week working on the Field Marketing Team: MONDAY – Store Calls / Merchandising On average I would visit 4-5 retailers per day and plan 2 weeks of store calls in advance in my diary. I reach my first store by 9am and sign in the visitors’ book. I conduct my daily checks in all retailers which include; stock level checks, ensuring all display products are out and that all prices are displayed. I then speak to the Power Tool and Garden Managers to see if they have any concerns / questions and to ensure that they are aware of any promotions, any stock missing or incorrect pricing in store. I set up the merchandising stand which is in conjunction with the current promotion and take photos to feedback to the National Account Managers (NAMs) and Marketing teams. Once I am happy that there is no more work required within this store I sign out of the visitors’ book and make my way to the next store. TUESDAY – Staff Training I am organising a staff training session today on Black & Decker Gardening Products. 20 staff representatives from a number of stores are attending this session. The training session includes a walk through the range in the store and I train staff on Health & Safety, Products features and USP’s, Top tips for customers on how to maintain their |
gardens and any Promotions in store. Once I have ran through the theory side of ranged products I conduct a hands on session whereby staff are able to use the products and experience the features and benefits discussed. I then test store staff on their knowledge through questions and give away Black & Decker merchandise for correct answers. At the end of the training session I provide each store member with a training pack for future reference. WEDNESDAY – Supplier Conference Today is an early start at 7:00am as I am helping to set up a display stand for a supplier’s conference. There are 4 of us setting up the stand and we work as a team to ensure our stand is eye catching and interactive. Black & Decker often support retailer conferences as it helps to create awareness of our new products and range and it gives us the opportunity to strengthen relationships with those who will be interacting most with the end user. This particular conference has an average of 300 attendees. Once we have set up the stand I pack ‘give away’ bags which include Black & Decker merchandise and information booklets. I also demonstrate our new products and manage one of our competitions. We have a great conference as we gain positive feedback from store staff on our products and proposed in store merchandise and are awarded as having the best stand which is a great achievement! |
THURSDAY – Quarterly – Presentation Today all the FMT members are in the office to attend Quarterly presentations with NAMs and Marketers. These presentations are very important as they inform the team on the promotions and merchandising support required within the major retailers and therefore help us to plan and organise our time over the next 3 months. Furthermore, it is a great way for us to feedback current in store executions and promotions. As we are all staying in a hotel we meet up to have a meal and discuss life on the FMT! FRIDAY – In store Demonstration Travelling from the office back home I stop off at a store to conduct an in store demonstration for customers. This is a great way to build relationships with retailers and also create greater awareness of new products and the Black & Decker brand. This also gives me good experience in sales as customers are able to use the products before purchase and I feel a great sense of achievement when customers buy a Black & Decker product! I ensure I am home by 4:30pm to complete my weekly paperwork. This includes claiming for any expenses and sending a weekly report to my manager which explains the work I have done that week. I also feedback to NAMs and Marketers any photos of creative in store executions and update my diary for another week of challenges! |
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