The Opportunity
We’re looking for a Ecommerce Marketing Executive with proven digital and ecommerce experience to take ownership of PRIMA Leisure’s online performance across multiple websites and a growing product catalogue. This is a hands‑on role with real influence, ideal for someone who wants to make a visible commercial impact.
The Role
As Ecommerce Marketing Executive, you will play a pivotal role in delivering PRIMA Leisure and Bailey Caravans’ group digital strategy by driving high‑performing, conversion‑focused activity across the full customer journey.
You’ll take ownership of PRIMA’s online catalogue of c. 40,000 SKUs, ensuring products are visible, compelling and easy to buy. Working across CRM, SEO, AIO, PPC and onsite optimisation alongside our digital agencies and partners, you’ll focus on improving data hygiene, driving traffic, conversion rate, basket value and repeat purchases while enhancing the customer ordering experience. Using analytics and trading insight, you’ll test, learn and iterate, turning performance data into practical actions that improve key ecommerce metrics and inform future strategy.
About PRIMA Leisure
PRIMA Leisure is the accessories and after‑market sister company to Bailey of Bristol, a family owned business and one of the UK’s leading caravan and motorhome manufacturers. This role sits within Bailey’s Marketing team and supports the group’s wider digital strategy, with a dedicated focus on enhancing ecommerce capability, optimisation and online trading performance. This is a fantastic opportunity to help shape an industry‑leading online shopping experience while playing a central role in PRIMA and Bailey’s digital evolution.
Specific Responsibilities
Own and optimise ecommerce performance across multiple websites
Manage and optimise a large and evolving online product catalogue (c. 40,000 SKUs)
Own the onboarding and launching of new products, working closely with the Purchasing team to manage stock to demand
Manage and maximise relationships with partners and suppliers to ensure products are optimally ranged and marketed
Provide value-added reporting and insight to the wider business and external stakeholders
Working with multiple stakeholders to plan and deliver digital campaigns that drive traffic, conversion and revenue
Improve product visibility and performance through AIO, SEO and onsite optimisation
Drive continual improvement of product feeds and PPC campaigns for maximum ROI
Use data, analytics and trading insight to drive continual performance improvements across key digital metrics.
Work closely with external agencies and partners across SEO / SEM and website development
Optimise the customer journey for both B2B and B2C audiences
Support the development of PRIMA and Bailey’s CRM platform and lifecycle marketing activity
Support the integration of AI and other emerging technologies into our marketing strategy and leverage in day-to-day activity
Ensure all digital touchpoints, product content and campaigns align with brand standards and commercial priorities
Requirements
Commercially minded with proven ecommerce and digital marketing experience
Confident working with large product catalogues and a wide range of products
Data‑driven, analytical and comfortable using performance insights to guide decisions
Digitally fluent and technically curious, with a strong understanding of ecommerce best practice
Proactive, hands‑on and excited by ongoing optimisation and experimentation
Able to balance creativity and technology to deliver tangible commercial results
Effective communication skills and ability to manage internal and external stakeholders
Knowledge of data governance and GDPR best practice
HubSpot experience highly desirable
Strong grounding in SEM with experience of optimising content and products for paid media platforms (Google Merchant Centre, Google Shopping, Meta Ads)
Adherence to all health and safety procedures
About the Department
Our Marketing team brings the Bailey brand to life, showcasing our caravans, motorhomes, and campervans to customers and retailer partners.
From creative campaigns and digital content to events and communications, the team works across multiple channels to share our story and inspire adventure. With a focus on creativity, collaboration, and customer connection, they play a key role in building brand awareness and driving demand for our products.
The Bailey Family
Bailey of Bristol is one of the UK’s leading manufacturers of leisure vehicles, with a proud history of craftsmanship and innovation. We are committed to producing high-quality leisure vehicles that inspire adventure, and we take pride in our skilled workforce, strong team culture, and dedication to excellence.
We have been building Bailey leisure vehicles here in South Bristol since 1948 and are now very much part of the local community. We are also the tenth largest private company in Bristol and the largest recruiter in the area.
The majority of our employees live nearby and have been with us for a long time, with the average length of service around 10 years. As a result, our workforce possesses the necessary skill and experience to successfully produce a complex range of caravans, motorhome and campervans in the same production facility.