About the Role
We’re looking for an Ecommerce Marketing Executive with proven digital and ecommerce experience to take ownership of PRIMA Leisure’s online performance across multiple websites and a growing product catalogue. This is a hands‑on role with real influence, ideal for someone who wants to make a visible commercial impact.
As Ecommerce Marketing Executive, you will play a pivotal role in delivering PRIMA Leisure and Bailey Caravans’ group digital strategy by driving high‑performing, conversion‑focused activity across the full customer journey.
Key Responsibilities
- Manage and optimise ecommerce performance across PRIMA Leisure websites, improve conversion rates, basket value, and customer retention
- Maintain and enhance a large online product catalogue, ensuring products are accurate, engaging, and easy to purchase
- Support digital marketing campaigns across SEO, PPC, CRM, email marketing, and paid social
- Analyse ecommerce and campaign data to identify trends and opportunities for growth
- Assist with product launches, promotions, and seasonal campaigns
- Ensure all digital content aligns with brand guidelines and commercial objectives
Your Qualifications & Experience
- Previous experience in ecommerce and digital marketing
- Strong understanding of SEO, PPC, CRM, email marketing, and ecommerce best practice
- Experience managing online product catalogues and digital content
- Analytical mindset with confidence using performance data and reporting tools
- Knowledge of Google Analytics, Google Merchant Centre, Meta Ads, and ecommerce platforms
- HubSpot experience desirable
- Understanding of GDPR and data governance best practice
Values & Behaviours
We Pass It On With Pride
- Commercially minded with a proactive approach
- Creative thinker with strong attention to detail
We Look Ahead
- Ability to balance creativity with technical and analytical thinking
- Strong organisational and project management skills
We Roll up our Sleeves
- Comfortable working in a fast-paced environment
- Excellent communication and stakeholder management abilities
We are One Community
- Excellent communication and stakeholder management abilities
At Bailey of Bristol, we’re proud of the people behind our products. We’re building a team where different perspectives and experiences are valued, and we welcome applications from all backgrounds. If this role excites you but you don’t meet every requirement, apply anyway—you might be exactly who we’re looking for.
About the Department
PRIMA is the official parts and accessories supplier for Bailey, offering thousands of products to enhance and maintain caravans, motorhomes and campervans.
From essential spare parts to lifestyle accessories, the PRIMA team are responsible for the full end to end lifecycle of our parts and accessories. With a focus on quality, choice, and convenience, our e-commerce and warehouse distribution teams ensure a smooth, reliable service — helping customers enjoy every journey with confidence.
The Bailey Family
Bailey of Bristol is one of the UK’s leading manufacturers of leisure vehicles, with a proud history of craftsmanship and innovation. We are committed to producing high-quality leisure vehicles that inspire adventure, and we take pride in our skilled workforce, strong team culture, and dedication to excellence.
We have been building Bailey leisure vehicles here in South Bristol since 1948 and are now very much part of the local community. We are also the tenth largest private company in Bristol and the largest recruiter in the area.
The majority of our employees live nearby and have been with us for a long time, with the average length of service around 10 years. As a result, our workforce possesses the necessary skill and experience to successfully produce a complex range of caravans, motorhome and campervans in the same production facility.
What We Offer
As a large business we have opportunities in many areas and can offer people wide and varied careers, all of which attract an excellent benefits package. We are continually reviewing our offering to ensure we remain an employer of choice in the local area.
All positions at Bailey attract excellent benefits including...
Financial & Remuneration
- Competitive salaries (with entry-level hourly rates above the Real Living Wage)
- Enhanced Company Pension Scheme
- Life Assurance Cover from day 1 of employment
- Salary exchange Cycle to Work scheme
- Financial support through salary advance and travel loan schemes
Social & Culture
- Excellent holiday entitlement (25 days a year plus Bank Holidays) with additional entitlement for long service
- Enhanced family friendly pay; Maternity pay (24 weeks full pay followed by 15 weeks statutory pay) / Paternity pay (2 weeks full pay)
- Longer weekends as a result of an early finish every Friday (role dependent & subject to business needs)
- Monthly recognition awards
- 25% discount at our partner company PRIMA Leisure
Health & Wellbeing
- Health cashback scheme
- Bi-weekly free fruit Mondays
- Employee Assistance Program
- On-site Mental Health First Aiders
- HRT treatment support
Learning & Development
- Dedicated induction & onboarding
- Career progression opportunities
- Role-specific training
- Opportunity to apply for Apprenticeship Levy support courses
Find out more by clicking on the links below.