Summary of Role
Great opportunity for an enthusiastic, proactive and highly literate Marketing Communications Assistant to join
the Nation’s Favourite leisure vehicle manufacturer.
Working as part of a dynamic marketing team, this role will support the Marketing Executives in delivering the
marketing communications strategy across both Bailey and Prima Leisure, Bailey’s sister company and e-
commerce business, including product launches, campaigns and key events.
As one of the most engaged manufacturers in the industry, we require a team member to help develop our social
media presence across all platforms, while enhancing media and influencer relationships across both brands.
Specific Responsibilities
Social Media
· Own and develop the company social media profiles, currently Facebook, X , Threads, lnstagram,
Youtube, LinkedIn, and any additional channels that may appeal to our target audiences.
· Develop an annual social media plan of entertaining, engaging and educational content. This should be
network specific and aim at promoting both our products and brand in line with the wider marketing
and business calendar.
· Engage in conversation, reply to posts and answer questions, queries and messages – put the social back
into social media
Public Relations
· Establish and maintain relationships with on-line and off-line media representatives.
· Ensure they remain updated on latest Bailey and Prima product developments and company initiatives
as well as having access to the relevant elements of the Bailey and Prima marketing collateral
· Optimise use of Bailey media fleet vehicles to ensure highest possible exposure in both new and existing
media channels. Determine required content for each loan and act as company liaison during vehicle
handover and return.
· Determine an agreed annual content plan with the appointed brand ambassador to maximize ROI.
Content Creation
· Come up with exciting pieces of content that will appeal to our customers and potential customers. This
should include video, copy and images for the social media channels, Bailey website and other customer
and industry communications
· Work with all relevant parties to generate content that promotes the Bailey and Prima messages and
that of the whole industry
Marketing Operations
. Assist the marketing team when required with the planning and implementation of new product launches to the retailers, media and consumers.
· Assist the marketing team when required with the planning and delivery of company exhibitions and events.
Reporting
· Ensure that all activity is measured, controlled and reported against for the weekly marketing meeting. · Manage the allocated budget for the areas of your responsibility and be prepared to help build a proposal for future years spend.
Requirements
· Enthusiastic team player, able to maintain positive working relationships across all levels of the business
· Strong passion for writing excellent, compelling copy for diverse audiences
· Excellent communication and interpersonal skills
· Confident and friendly manner when interacting over the phone, face-to-face, and online
· Desired technical skills, including:
. Basic image editing and design (experience with Canva preferred)
. Experience using a mass emailing system
. Video planning, creation, and editing
. Proficiency in Microsoft Office suite (Word, Excel, PowerPoint)
Adherence to all health and safety procedures.