Paid Media Specialist

Paid Media Specialist

Location: York (Hybrid working, 2 days a week in the office)
Salary: £42,000
Contract: Full Time, Permanent

Ready to own Paid Media and influence growth?

We're looking for a Paid Media Specialist to take ownership of Benenden's B2C paid media activity and become our in-house expert. In this newly created role, you'll shape strategy, manage investment, and work with agency partners to deliver high-performing campaigns that drive customer acquisition and commercial growth.

This is a fast-paced, highly visible role offering real autonomy, influence and the opportunity to make a measurable impact. You'll also have the opportunity to develop your expertise and grow your career as part of an ambitious and expanding Marketing team. If you thrive on performance, optimisation and turning insight into action, we'd love to hear from you.

You’ll be a great fit if you…

• Enjoy taking ownership and being the go-to expert in your field.
• Are naturally curious and always looking for ways to improve performance.
• Feel confident challenging ideas, influencing stakeholders and driving change.
• Enjoy working at pace and delivering measurable results.
• Are motivated by growth, both personally and professionally.

What You'll Be Doing

• Own the planning, delivery, budget management and optimisation of paid media activity across PPC, paid social and programmatic channels.
• Manage agency partners, ensuring campaigns deliver against agreed objectives, budgets and performance targets.
• Monitor and optimise campaign performance, identifying opportunities to improve ROI and scale successful activity.
• Analyse performance data and translate insights into clear recommendations and actions.
• Ensure robust tracking, attribution and measurement across paid media activity.
• Collaborate with marketing and commercial teams to enhance campaign effectiveness and customer acquisition.
• Contribute to channel strategy, audience targeting and future growth opportunities.

What We're Looking For

• Experience in a Paid Media and Performance Marketing
• Experience managing paid media campaigns across PPC, paid social and programmatic channels.
• Strong understanding of performance marketing metrics such as CPA, ROAS, CTR and conversion rate.
• Experience managing agencies or external partners to deliver results.
• Strong analytical skills with the ability to turn data into actionable insights.
• Knowledge of analytics and attribution tools, including GA4 and Google Tag Manager.
• Excellent communication and stakeholder management skills.
• Commercially minded, with the ability to connect marketing activity to business outcomes.

Why Benenden Health?

With a 120-year history, Benenden Health is a unique place to work. Whatever the department, no two days are ever the same and the opportunities are as diverse as the members we serve.

Working for a business with a strong commitment to ‘doing the right thing’, you can expect a broad range of benefits, including.

• Health & Wellbeing: Free Benenden Health membership, Benenden Cash Plan and Employee Assistance Programme.
• Work-Life Balance: Hybrid working and up to 35 days' holiday, including bank holidays.
• Financial Benefits: Pension with up to 10% employer contributions, employee discounts and cashback schemes.
• Career Development: Training, professional development and career progression opportunities.
• Lifestyle Perks: Cycle to Work scheme, free onsite gym, free parking at our York office.
• Giving Back: Opportunities to support local charities, employee events and Give As You Earn initiatives.

We believe that different perspectives make us stronger. At Benenden Health, we're committed to creating an inclusive workplace where everyone feels valued, respected and able to be their authentic self. We welcome applications from people of all backgrounds, experiences and communities, and are committed to providing an accessible recruitment process. If there's anything we can do to support you during your application or interview, please let us know.

Any offer of employment for this role will be made under Benenden Health terms and conditions.