Product Marketing Executive
Manchester St James's

Location: Manchester St James's

Closing date: 11/12/2017

Salary: 15-18k

Employment type: Permanent

Department: Group Marketing

Job Purpose

• Be a point of reference within the marketing team for the Business School portfolio
• Help assist in implementing  product, sales, marketing propositions and engagement with audiences through understanding consumer behaviour and choice

Key Responsibilities

• Support the Product Marketing Team on the delivery of BPP University’s marketing strategy
• Gain a solid understanding of the target audiences for our programmes, which includes but is not limited to students, parents and employers
• Develop an intimate knowledge of our programmes and the overall service we offer
• Assist in assessing market requirements including competitor analysis, target customer profiles and product requirements
• Assist in editing and design of  both online and offline sales and marketing literature
• Help to ensure the accuracy of product information across channels
• Develop strong effective working relationships across the team in key areas such as channel, content and experience
• To undertake such other duties as may be reasonably expected.

Knowledge, Skills and Experience Required

The following are considered as essential criteria for this role:

• Keen interest in digital marketing techniques, with a desire to develop skills and experience in this field.
• Must be used to overseeing multiple tasks - highly organised, focused and process driven
• Self-motivated - able to work unsupervised; uses own initiatives to ensure effective outcome
• Excellent people skills
• A team player



The closing date for this job has now passed.