Brand & Category Manager - Home Based

Job reference: 020482

Location: Orpington

Closing date: 03/01/2022

Department: Marketing

Hours per week: 39

Brand & Category Insights Manager

Orpington Head office - Agile working contract - must be in travel distance. 

​​​​​​​Grade C

£Competitive,  Excellent career development, discounted products and services and much more!

Your local pub, your favourite restaurant, your children’s schools all have one thing in common – Brakes.  There are a lot of hungry mouths to feed out there and every day we deliver 1.5 million products from our fleet of 2000 trucks to thousands of restaurants, pubs, hotels, schools, hospitals and care homes in every corner of the UK.   Our customers count on us for exceptional food and service, and as our response to Covid-19 proved, our 6,000-strong workforce is dedicated and proud to play their part in feeding the nation

The role:

  • Support Brand & Concept development, planning & implementation
  • Category Management – use insights to drive category strategy internally & externally

Key Responsibilities

  1. Brand & Concept Manager
  • Supporting brand planning & implementation for concepts (Flatstone, Stacked, Hudsons etc) working closely with Head of Marketing & Strategy and Retail Operations Manager
  • Supporting Sales process, enabling distribution growth in target sectors
  • Creation & implementation across packaging, POS, flyers, sales presentations
  • Drive range development with NPD manager based on insights as appropriate

  1. Category Management & Insights
  • Category reviews using internal 6 Stage Process- Savoury ongoing, Chilled, Bakery etc
  • Customer specific- using their sales data and market trends.  Product, merchandising, and operations reviewed
  • Category performance – monitor and report ongoing performance of categories
  • Create core, regional and bespoke planograms based on market and internal data
  • Planning & execution of account marketing plans (Nisa, Costcutter, Londis, Budgens)
  • Manage competitor intelligence monitoring

Market updates

  • Create quarterly market updates with supplier support
  • Organise internal trend/seasonal safaris
  • Use insight to drive category strategy and NPD funnel

Market mapping-

  • Point of contact for Market Location (supplier)
  • Organise screening questions and activity by Contact Centre


  • Planning for standard calendar, bespoke calendars and adhoc promotions
  • Manage at risk stock promotions
  • Manage seasonal/event loading deals 
  • Planning of coffee link calendars and approval via 3rd party


  • Organise main NPS, plus equipment delivery, equipment repair and online questionnaires
  • Liaise with customer care for follow up
  • Communicate to business and drive actions

Category maintenance

  • Complete 6 monthly tail delist task. Communicate to business if necessary
  • Manage delists as determined by 6 Stage Review. 

Price increase

  • Monitoring of commodity and conversion costs
  • Create price list database- check against SAP and existing price list database
  • Support buying with decision making around % increases/decreases
  • Create and present deck (both internal and external)

  1.  PR Strategy & Planning
  • Main point of contact. Hold quarterly “Comms Meeting” to discuss upcoming launches and events to align marketing team and agencies
  • Drive content calendar and provide content where relevant – Digital & Traditional


You’ll live and breathe Customer First, with an innovative and agile approach to identify new ideas and methods.  You’ll enjoy working collaboratively with a dedicated focus on driving results.  You will be resilient – accepting and learning from mistakes and building future solutions.  Naturally, you will embrace an inclusive working environment and be committed to acting with integrity and honesty in everything you do.

Required skills and competencies:

The ideal candidate will be currently working in a Marketing function of an FMCG, Retail or Foodservice business.

More specifically:

The role is about enabling and driving category growth.

  • Marketing and Category background with a track record that generates significant incremental business.
  • Experienced in developing products & concepts offering clear points of difference and competitive advantage that is difficult to unravel by customers or mimic by competitors.
  • Commercially astute – good with data, financials, targeting, margins, supplier costings and so on.
  • Project management ‐ strong interpersonal skills with ability to manage cross‐functional teams. Able to juggle several projects and priorities.
  • Good presenter, succinct communicator, ‘emotionally intelligent’ – reads situations / meetings.
  • Experienced in stakeholder management.
  • Full conversant with Microsoft office suite, particularly Excel

What you’ll get:

  • A competitive salary
  • Huge discount on all sorts of lovely food and award-winning products
  • Generous holiday allowance, with option to purchase more
  • Recognition awards and Incentives
  • Pension
  • Real career opportunities - being part of Sysco, the world’s leading foodservice business, opens up a world of possibility
  • And much more….

There’s a lot on offer, so what are you waiting for?

Bring your whole self to work. #BelongAtBrakes

At Brakes we’re passionate about creating an inclusive workplace that celebrates and values diversity.  We don’t want you to ‘fit’ our culture, we want you to help define it.

All job applicants will receive equal treatment regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. 



The closing date for this job has now passed.