As CRM & Insights Executive at Princess Cruises you will be responsible for delivering and executing all B2C direct marketing communications. You will also project manage the Princess Cruises customer magazine and website - Journey. If you love travelling and getting under the skin of a destination and can portray that passion and discovery through print communications in a premium and consistent way inspiring people to book with Princess Cruises and helping guests to embrace discovery and relaxation in a way that makes them come back new - we're looking for you.
The Princess Cruises Marketing department communicates the brand and commercial requirements of the business to the consumer in order to support the overarching business revenue. In addition, the department provides meaningful analysis and insights to support the business with making the best decision. The CRM & Insights Executive will support the Senior CRM & Insights Manager to deliver and execute B2C direct marketing communications which are driven by commercial and insight led customer intelligence.
You will ensure that all direct marketing communications are planned and delivered to ensure that we meet our strategic objective of being a premium cruise line and support our Princess Difference brand pillars, whilst increasing the lifetime value to the business of all guests on the database and nurturing new to Princess guests through their customer journey. This role will primarily focus on direct mail and the coordination of the Princess Cruises customer magazine and website Journey. In this role all customer touch points should be considered to exceed guest expectations whilst working with the various stakeholders to ensure consistency of message and a positive customer journey.
As CRM & Insights Executive to excel in this role you will have a clear understanding of marketing communication practices particularly in direct mail and print communications. You must have proven project management and coordination experience ideally in the leisure and hospitality industry and will naturally strive in a very fast-paced environment with changing priorities. You’ll have a creative and analytical mindset to identify opportunities, deal with issues autonomously should they arise as well as coordinate multiple projects simultaneously.
- Minimum 2 years in a Marketing role / or travel experience.
- Proven knowledge of planning and executing direct marketing communications.
- Evidence of developing relationships with a creative/content agency.
- Ability to create a good understanding of customers’ motivations and use this effectively to shape the content of communications.
- You’ll be based at our Southampton HQ, with some travel to the ships when required.
This position has been levelled at CUK10
We operate a fleet of 17 ships, renowned for their innovative design and wide array of choices in dining, entertainment and amenities, all provided in an environment of exceptional customer service. Princess carries 1.7 million passengers each year to 360 destinations around the world, with cruises ranging in length from three to 114 days.
Working at Carnival UK means being part of a tight-knit and truly global team made up of friendly, happy, caring people. One of our core organisational values is that we are 'better together' and that’s why we’re working hard to build an inclusive culture. We want to support people to balance their interests and responsibilities outside of work with the demands of their role. That’s why we support flexible working. We welcome applications from everyone. We do not discriminate on the basis of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage & civil partnership and pregnancy & maternity.
As a growing business we have a big focus on developing skills and continuous learning. From formal qualification to the life lessons of worldwide travel, we offer our people a broad range of personal and professional development opportunities. All of our roles give people the chance to stretch themselves and learn from colleagues with a wealth of experience. As our business grows, we want our people to grow too. So we’re determined to create opportunities for everyone to drive their development and define their own career path.