Customer Insight Analyst

Job reference: 002464

Location: Warrington

Closing date: 25/07/2022

Employment type: Permanent

Department: IT

Hours per week: 37.5

Customer Insight Analyst

Warrington / flexible / hybrid

Competitive salary depending on experience + excellent benefits


Full time 37.5 hours per week

The role

A fabulous opportunity to support the Certas Domestic marketing strategy, delivering marketing activity and customer insight, with the customer at the heart of everything you do.

What You’ll Do

  • Improve ROI of campaigns through better selections, including using available targeting and segmentation tools
  • Deliver effective new sales and marketing campaigns
  • Deliver data requests for research and service purposes
  • Monitor and report on campaign effectiveness and recommend changes
  • Make sure all customer communications produced by the team are compliant with GDPR, legislation and internal policy
  • Build great relationships with internal stakeholders and external data suppliers
  • Use relevant data and technology to provide a coherent consumer experience
  • Own the implementation of the agreed contact strategy, ensuring all agreed rules are implemented consistently
  • Identify and implement process efficiencies to enable an increase in the number and complexity of campaigns
  • Ensure that all data provided is fit for purpose and accurate
  • Identify data quality issues and liaise with owners across the business to make improvements
  • Mainly working with the Domestic marketing team. However, there is plenty of opportunities to be involved in the wider business projects

We’re looking for:

  • Highly numerate and commercially aware with a positive, motivated, energetic approach
  • Brilliant analytical and reporting skills and database knowledge gained within a marketing context
  • Experience or good knowledge of SQL Server Management Studio and Microsoft Excel.
  • Experience of direct marketing techniques, campaign selection & analysis processes.
  • Comfortable in presenting all types of information, complex data and strategic recommendations to audiences of all levels
  • Clear, articulate written and verbal communication skills and a keen eye for detail
  • Confident, influential stakeholder management and relationship building skills

You’ll have access to:

  • Annual bonus scheme
  • Annual Leave plus bank holidays
  • Progression and development opportunities
  • Brand discount scheme
  • Employee assistance programme
  • Annual leave buy and sell scheme

Company Information:

Certas Energy is the leading independent distributor of fuels and lubricants in the UK. With a national network of over 130 depots, over 900 tankers, more than 800 retail forecourts, fuel cards usable at over 2,000 sites, it is our 2,300 colleagues who keep our business moving each day.

Our team is an essential part of the robust infrastructure that consistently and dependably delivers billions of litres of high-quality fuel and associated services to homes and businesses all over the UK each year.