Conversion Rate Optimisation Co-Ordinator (Mat Cover)

Job Reference : NRD-MAN-MAR-01610
Closing Date : 13/10/2017
Salary : £18,000 - £22,000 (pro rata) plus excellent benefits
Department : Marketing
Hours Per week : 36.17

We have a fantastic opportunity for a data driven, analytically minded Online Merchandising Coordinator to join our marketing team here at N Brown Group. This is a key role working alongside the eCommerce manager and help with delivering the onsite strategy by maximising and maintaining Jacamo product exposure online and to drive online category sales and site visitor targets.


This is an amazing opportunity for someone looking to grow and develop their digital analytical experience, build commercial experience within a digital fashion forward company and the opportunity to work alongside industry leading experts.


The Online Merchandising Coordinator will be responsible for:


  • Developing and managing Jacamo’s brand site optimisation plan across all devices which will support and maximise conversion for all traffic, category and promotional activities
  • Working closely with the conversion rate optimisation (CRO) team proposing brand site testing and optimisation requirements, to maximise the conversion rate of new and existing customers
  • Supporting with the category hierarchy and associated characteristics including management and development of the use of Characteristics
  • Looking for new opportunities to develop categories across devices utilising analysis from Google Analytics, Google Keyword Tool and Google Trends
  • Analyse onsite search behaviour to help assist in planning and ensuring products and content presented is relevant and optimised.
  • Liaising with the relevant teams to put in actions and rules to improve results and conversion
  • Use online analytics to study customers’ patterns and behaviours from landing to checkout, understanding trends and behavioural funnels to optimise the journey and next steps
  • Develop a full understanding of the online category and product data to feed in to product optimisation and category optimisation opportunities.
  • Ensuring all products are strategically merchandised across the site and checking product titles, description, attributes, imagery etc highlighting any gaps and liaising with the relevant teams to resolve.
  • Review product attributes to ensure that site navigation, filters and characteristics are optimised.
  • Up-sell and cross-sell lines using available resources / tools



What the Online Merchandising Coordinator will need to succeed:


  • An analytical and inquisitive mind with the ability to read data and make suggestions/ recommendations from findings
  • Previous experience within a similar role with the ability to multi task well
  • Excellent communication skills, self-sufficient and well organised
  • Ability to run reports and present findings if needed
  • An awareness and understanding of multi variant analytical tools e.g. Core Metrics or Google Analytics is desirable but not essential
  • Excellent Microsoft Office skills and  written and verbal communication skills


In return for your hard-work and commitment, you’ll receive fantastic training as well exciting development opportunities and a competitive salary and benefits package.


Employees in our business may have access to our customers’ personal data therefore for a number of our roles, offers of employment are subject to a satisfactory criminal record check. Having a criminal record will not necessarily prevent an individual from obtaining a position with JD Williams