Job details

Site Optimisation Co-ordinator
Manchester

Job reference: NRD---002066

Closing date: 16/12/2018

Salary: Up to £30,000 per annum

Department: Marketing

Hours per week: 36.17 hours per week

Based in our office in the heart of Manchester’s vibrant Northern quarter an exciting opportunity has arisen within our Digital Marketing department for an Optimisation and Testing coordinator. We are continuing to invest heavily in our digital strategy ensuring we maintain our excellent growth as a business. As an Optimisation and Testing coordinator you will be pivotal in helping us achieve this growth by implementing, running and maintaining a testing road map, maximising personalisation opportunities and always looking to test and enhance the customer onsite experience.

Your Role

  • Create and implement A/B Tests with the aim to improve KPIs on site or improve working processes.
  • Work with the Web development team and Design team to brief and help build more complex tests
  • Monitor test performance during and after completion either within the testing tools inbuilt analytics or liaising with the Data Insight team.
  • Using Analytical tools such as Google analytics, measure on-site activity to identify drop off points and pain points for the customer, using this information to then help prioritise the road map and future tests
  • Based on results make recommendations to the wider team on what changes to implement or to further test
  • Create and maintain a testing plan with a goal orientated approach
  • As well as working closely with the Site Optimisation Manager you will be working proactively with the wider eCommerce team testing new functionality developed for the site by the Web development team, optimising incoming traffic from key digital marketing channels and the brand team to help support key trading demands.

Experience

  • Excellent understanding of optimisation and Testing
  • Previous experience in a similar CRO/UX role, either implementing or helping implement tests/optimisations on site
  • Experience in using CMS tools, ideally testing platforms such as Monetate, Optimizely etc.
  • Analytical and creative approach to identifying opportunities
  • A passion for digital marketing and improving the customer journey

 

Employees in our business may have access to our customers’ personal data therefore, for a number of our roles, offers of employment are subject to a satisfactory criminal record check. Having a criminal record will not necessarily prevent an individual from obtaining a position with N Brown.

 

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