Senior Segmentation & Loyalty Co-ordinator

Job Reference : 002241
Closing Date : 21/11/2018
Salary : Up to £29,000 per annum
Department : Marketing
Hours Per week : 36.17 hours per week

We’re looking for an experienced, commercial Marketing professional with a track record in the development and delivery of CRM.

As Segmentation & Loyalty Coordinator of one of our power brands, Simply Be, you will demonstrate a proven track record in the development and delivery of CRM as well as strong campaign management skills. You should be highly organised with excellent attention to detail and a positive outlook. You’ll be flexible and resilient when plans or processes change, and a confident communicator with the ability to liaise with and influence colleagues at all levels of the business.

 

Your focus as Segmentation & Loyalty Coordinator

 

Working with the CRM & Marketing Communications Manager, to shape and drive all customer facing relationship marketing activities and to drive both consumer file growth and demand growth by the execution of profitable activity. To drive performance and loyalty of the customer and share of customer wallet through all available channels, product ranges and services.

 

What will you be doing?

  • To manage & develop the loyalty strategy including responsibility for managing our Simply Be Perks program and VIP customers
  • Understanding and driving the agenda for “who” our customer is.
  • To manage and deliver CRM programmes to retain customers across all stages of the lifecycle
  • Management & development of the segmentation of the customer database to drive the roadmap & inform decisions across the channel team.
  • To be the CRM lead for credit marketing in the Simply Be segment, working closely across teams on the credit communications strategy 
  • To co-ordinate the delivery of the consumer communications plan, including creative execution, customer selection, test activity and results in order to drive the required sales plan
  • To support in the creation of the investment plan for retention activity ensuring budgets are kept to plan
  • Training, development and management of the team to deliver their objectives

 

Who are N Brown?

You may have heard of our power brands: Simply Be, Jacamo and JD Williams. If not, you can google us! N Brown is established, international, digitally focused and colleague and customer focused! Our ambition is to become the globally loved experts in fashion that fits! You will be based in our lovely northern quarter offices in the heart of Manchester, we have an abundance of perks as part of working for N Brown so get in touch to find out more!

 

Employees in our business may have access to our customers’ personal data therefore for a number of our roles, offers of employment are subject to a satisfactory criminal record check. Having a criminal record will not necessarily prevent an individual from obtaining a position with N Brown Group.