Job details

CRM Co-ordinator
Manchester

Job reference: 002496

Closing date: 28/11/2018

Salary: up to £24,000 per annum

Department: Marketing

Hours per week: 36.17 hours per week

N Brown Group is a leading FTSE250 eCommerce retail business with over 150 years of history. Best known by our power brands, Simply Be, Jacamo and JD Williams, our vision is to become a leading digital retailer and to continue to expand our active customer base of over 7 million, becoming the universally loved experts in fashion that fits by helping our customers’ look and feel amazing through our trusted and well-known family brands.

To help deliver this we have an opportunity for a CRM Coordinator to join us to oversee one of our fastest growing brands – Jacamo. As a brand whose customer base is growing rapidly year on year, the CRM Coordinator will be responsible for supporting with the impressive CRM strategy, driving customer loyalty, improving retention and customer personalisation.

As CRM Coordinator:

  1. To plan and deliver the ECRM communication programmes to retain customers across all stages of the lifecycle with a particular focus on email and push channels.
  2. To create and manage a plan to optimise, test and improve all automated email programmes to drive up key metrics.
  3. Support on campaign emails.
  4. To report on email performance and KPIs including commercial, engagement and industry benchmarks.
  5. To provide support to the CRM Manager on key projects with a focus on implementation to include customer segmentation and loyalty.
  6. To manage existing data processes, feeds, automations and technology.
  7. To support the CRM manager in developing and evolving the customer comms channels.
  8. To manage the relationship with the brand charity partner; Prostate Cancer UK to help raise awareness and drive donations.
  9. Management of a CRM Executive.
  10. Build relationships with and ccollaborate with the internal teams across Marketing, PR, Buying and Merchandising
  11. Any other duties required by the CRM Manager that are appropriate with the post, grade and level of responsibility of this role, for which the role holder has the necessary experience and/or training

What you’ll need to succeed:

  • Previous/current Marketing experience within a customer/consumer centric role (e.g. Retail)
  • Commercial understanding
  • Proficient in email marketing, on a platform such as Responsys or something similar.
  • Proven experience of working with, interpreting and analysing data
  • A creative flair
  • Open-minded, flexible and positive attitude
  • Ability to work under pressure, to tight deadlines, work on own initiative, and a team player is a must
  • Strong problem-solving skills are essential, along with an ability to manage a varied workload, to tight deadlines

Employees in our business may have access to our customers’ personal data therefore for a number of our roles, offers of employment are subject to a satisfactory criminal record check. Having a criminal record will not necessarily prevent an individual from obtaining a position with N Brown

 

The closing date for this job has now passed.

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