Job details

Senior Marketing CRM and Loyalty Co Ordinator

Job reference: 002524

Closing date: 30/11/2018

Salary: up to £30,000 per annum plus excellent benefits

Department: Marketing

Hours per week: 36.17 hours per week

We’re looking for an experienced, commercial Marketing professional with a track record in the development and delivery of CRM. As CRM & Loyalty Coordinator you will be working across all three brands within the Department stores portfolio. Your main focus will be to deliver the Loyalty CRM strategy for one of the power brands, JD Williams. To drive performance and loyalty of the customer through all available channels working cross functionally to align and optimise the customer journey.

Working with the CRM  Manager, you will be supporting the strategy across all three department store brands to drive marketing activities to support both consumer file growth and demand growth by the execution of profitable activity. We are looking for someone to support digital engagement through personalisation – mobile, email, app, web and paper to develop an understanding of customer behaviour and levers to improve customer conversion, order frequency and spend.

As well as strong campaign management skills, You should be highly organised with excellent attention to detail and a positive outlook. You’ll be flexible and resilient when plans or processes change, and a confident communicator with the ability to liaise with and influence colleagues at all levels of the business.

Your role

  • To manage & develop the newly launched loyalty program for JD Williams.
  • To support rigorous test plans to optimise customer performance and channel efficiency.
  • To manage and deliver exciting multi channel CRM programmes to support brand objectives, including creative execution, customer selection, test activity and analysis of results. With focus on improving ROI as part of the digital transformation workstream.
  • To work within the investment plan for retention activity ensuring budgets are kept planning and within budget


What you’ll need to succeed:

•Previous/current Marketing experience within a customer/consumer centric role (e.g. Retail)

•Previous CRM (Customer Relationship management) experience

•Commercial understanding

•Experience of campaign planning through to execution

•Proven experience of working with, interpreting and analysing data



The closing date for this job has now passed.