Job details

CRM Manager
Manchester

Job reference: 002771

Closing date: 19/05/2019

Salary: up to £40,000 per annum

Department: Marketing

Hours per week: 36.17 hours per week

Here at N Brown we are on the lookout for a CRM Manager! Reporting to the Head of Marketing, you will lead and manage the CRM team to drive all customer facing relationship marketing activities, along with investment management, to drive both consumer file and demand growth through the execution of profitable activity. You will be tasked to drive customer performance in addition to the share of customer wallet through all available channels, product ranges and services.

 

We are looking for someone inspiring, brave and enthusiastic with experience in marketing and the development and delivery of CRM. You will show great understanding of email marketing as well as campaign and project management skills.

 

Your role as Marketing CRM Manager:

 

  • To manage the segmentation of the brand database to drive customer programmes & improve long term quality and profitability of the customer file
  • To develop & deliver multichannel CRM programmes to retain customers across all stages of the lifecycle.
  • To deliver the strategy around email including channel development
  • To manage the delivery of the consumer communications plan, including creative execution, customer selection, test activity & results in order to drive the required sales plan.
  • To manage the investment plan for retention activity ensuring budgets are kept to plan.
  • Recruit, train, develop & manage the CRM team to deliver their objectives. Hold 1-1 & team meetings to ensure targets are met.

 

 

You will lead and coach the team, nurturing and developing top talent!  You will be a strong communicator, with the credibility to manage stakeholders and demonstrate the ability to work in a cross functional role!

 

The closing date for this job has now passed.

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