Job details

Commercial Analyst
Manchester

Job reference: 002798

Closing date: 23/06/2019

Salary: up to £35,000 per annum

Department: Marketing

Hours per week: 36.17 hours per week

As N Brown looks to improve the accuracy of our forecasts we are looking for a Digital Forecasting Analyst to develop new ways of forecasting as our brands move fully online. Joining the Planning and Insights team, your work will link the key areas (media, marketing finance and B&M) together to enable agile trading, whilst improving ROI.

 This role will pull together KPI level detail on trade (from multiple sources) and provide interpretation and recommendations to the trading teams.  Deep understanding of product is also required to help the Planning & Trading teams adapt to changing trading/market conditions.

Core Activities as an Analyst:

  • Managing the process to build demand forecast & delivery of a monthly reforecast to the senior management team.  Identify & presenting the risks & opportunities (building business cases where required)
  • Using the above brand forecast, create a Brand Category Matrix for B&M to roll up demand targets for future seasons (by division)
  • Work with the media planning team to develop & install KPI tracking for Traffic (Traffic/Product Views/Conversion/AccDem) – to alert trading decisions for marketing activity (PPC spend, Adaptive product promotion), and to propose trading recommendations
  • Cross functional working (Media & Econometrics team) to monitor trading of PPC spend to maximise trading opportunities
  • Working with B&M on product performance tracking (Core/Fash/Trend) inc New In drops.  Deeper levels of insight on size of range, levels of newness through season (phasing). 
    • Coordinating/Creation of new reporting
    • Communication & planning meetings with B&M
    • Suggesting size & phasing of ranges (New In)
  • Supporting brand Planning Manager in strategic planning (Price Arch, Phasing, Size/shape Range)
  • Assisting the Trading teams in delivering an accurate daily forecast for Trading and B&M teams to monitor and react to changes in brand performance
  • Up/Cross skilling within the Planning & Trading teams on forecasting demand & traffic
  • Reporting in to the Brand Planning Manager, you will be expected to manage your own workload in line with the commercial calendar

Knowledge & skills to succeed in this market forecasting role here at N Brown:

  • Advanced SQL & Product structure knowledge
  • Advanced Google Analytics
  • Advanced Excel & Power BI
  • Understanding of how Marketing, Finance and Buying & Merchandising work together to achieve Brand objectives
  • Build & maintain multi-function relationships - dealing with multiple inputs from various functions whilst maintaining a high level of ‘ownership’, showing you are a subject matter expert

 

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