Job details

Email and Content Executive (12 months FTC)
Manchester

Job reference: 002816

Closing date: 29/05/2019

Salary: up to £22,000 per annum

Department: Marketing

Hours per week: 36.17 hours per week

As Email and Content Executive on a 12 month FTC, you will be working with the Communication & Content Coordinator to execute on brand appropriate content and communications activities, across multiple channels, including email and paper. Always keeping the customer at front of mind and ensuring the retention of established customers as well as the repeat orders of new.

Your role as Marketing Executive here at N Brown:

  • Support the Communication & Content Coordinator to create marketing requirements, write design briefs, and execute the brand content plan.
  • Manage relationships with external agencies and internal teams to ensure all briefs are met and activities are executed on time and to plan.Work with the wider team on the monthly comms and content plans and supporting BAU email plans, ensuring that they tie back to the high-level plan and commercial objectives.
  • Manage the creative look and feel for BAU email and paper offers – from the first briefing all the way through to sign off.
  • To understand who the target customer is. Use this knowledge to feed into briefs for future marketing campaigns and adjustments to current campaigns where appropriate
  • Work closely with the CRM team to select the correct customers for paper offers and emails. Ensure bespoke and targeted customer communications are created to support a personalised customer experience.
  • Ensure that brand content and creative is executed and aligned across all channels, working closely with the product and online trading teams, to create tight and connected campaigns.
  • Support the Communication & Content Coordinator to develop engaging content, which encourages customers to emotionally connect with the brand, such as influencer and user generated content.
  • Create comms that adhere to seasonal toolkits and brand guidelines.

 

Skills to succeed as Email and Content Executive

  • Educated to degree level (within a relevant field is advantageous but not essential)
  • Experience in Email delivery software such as Responsys
  • Experience of interpreting and analysing data with strong excel skills
  • An open-minded, flexible and positive attitude with a willingness to learn and embrace new technologies
  • Problem solving skills and an ability to manage a varied workload to tight deadlines
  • Copywriting and proofing skills, with good attention to detail
  • Strong campaign management skills
  • Strong communication skills and the ability to work in a cross functional role

 

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