Job details

Senior Brand Site Optimisation Coordinator

Job reference: 003035

Closing date: 31/03/2020

Salary: up to £32,000 per annum annum plus excellent benefits

Department: Marketing

Hours per week: 36.17 hours per week

Here at N Brown we are on the lookout for a Brand Site Optimisation Coordinator who is proactive in identifying areas of opportunity and ideas for testing and has a proven track record of successfully optimising ecommerce websites!


As Conversion Rate Optimisation Specialist, you will work within the ecommerce team, to maximise personalisation opportunities and optimise customer performance by coordinating and implementing testing strategies to enhance the customer experience and drive improved conversion across all devices. You will be passionate about site optimisation, keeping track of new developments within the industry and have the ability to communicate data driven approaches effectively!


As Brand Site Optimisation Coordinator:

  • Use data to monitor and measure activity on-site identifying potential issues and drop-off points, using these to help prioritise the roadmap and create a testing plan which you will update and maintain with the goal of improving web KPIs such as conversion, average order value etc
  • Create and maintain a monetate testing plan with clear hypotheses and goals based on data and customer feedback. Liaise with other teams such as the Web Development and Design teams to create, develop and put tests live.
  • Communicate and share the testing plan across the team, discussing priorities and allowing this input to shape the priorities and focus of the plan.
  • To monitor the performance of all testing, using an iterative approach, optimising and refining to work towards goals of improving web KPIs
  • Assist with the testing strategy by making recommendations/crafting hypothesis for A/B + MVT testing
  • Based on test results make iteration recommendations to the wider team for further testing
  • Work closely with and support the team with testing requirements around campaigns, for look and feel objectives, for product objectives and towards the shared goals of improving the shopping experience online
  • Work closely with other key stakeholders such as the Digital Marketing team to monitor traffic coming in from key digital marketing channels and optimise performance using testing, feeding back on key learnings and results
  • Work closely with the central teams (such as CI) and other stakeholders and third parties such as agencies to create hypotheses and build approaches to testing that will make a key difference to customer performance and KPIs

What are we looking for?

  • Previous experience in a CRO role with a strong understanding of optimisation and testing
  • Experience of building A/B test experiences through web optimisation tools (e.g. Monetate etc)
  • High level of customer focus and understanding
  • Positive and enthusiastic approach who can work collaboratively with other teams


Working here you’ll explore everything the world of digital retail has to offer — asking questions, trying new things and chasing new opportunities. Combine this curiosity with the freedom to make your own decisions, take charge of projects and work flexibly, and you’ve got the perfect place to show your skills and learn new ones!


The closing date for this job has now passed.