Job details

Head of SEO

Job reference: 003268

Closing date: 12/02/2020

Salary: up to £70,000 per annum

Department: Brand and Creative

Hours per week: 36.17 hours per week

This is a fantastic opportunity for a Head of SEO to join a digital-first business and work closely with a talented team of SEO strategists, content specialists and technical experts. You will be responsible for owning and delivering the N Brown Group SEO strategy across our portfolio of websites, to drive the core business KPIs and to ensure that we’re constantly driving our SEO visibility forwards.  

You will be responsible for ensuring that our group-wide SEO strategy continues to evolve, in line with ongoing algorithmic changes. You will represent SEO at the highest level within the business, working with wider business stakeholders to ensure that SEO best practice is adhered to across all teams and departments; including but not limited to Brand & Creative, Trading, Ecommerce, Buying and Merchandising. Our colleagues are what drives our business forward! You will manage, grow and nurture your team on a day to day basis, helping them to develop and improve their wider skillsets and to meet their personal objectives.

As Head of SEO you are responsible for:

  • Owning and delivering the N Brown Group SEO strategy across our portfolio of websites
  • Flying the flag and being the internal champion of SEO within the business, engaging other teams and key stakeholders
  • Managing the SEO team and oversee their continuing development
  • Ensuring the SEO work undertaken by the team is up to the most recent standards required and of the best possible quality to drive SEO performance
  • Reporting on the performance of the SEO channel Vs core business KPIs and to ensure that we’re constantly driving our SEO visibility forwards
  • Ensuring that stakeholders understand industry developments and their impact on our business
  • Ensuring that work delivered by other teams is best optimised for search, in particular any content, development or social media work
  • Identifying ways to innovate and improve the efficiency of our SEO offering through new techniques/tactics and tools
  • Working closely with key stakeholders and squads to help troubleshoot any issues with the team or the SEO work
  • Working with the Director of Digital Marketing and other stakeholders to ensure that strategies are always taking the latest digital marketing developments into account, to react quickly to changes in the landscape and take advantage of new tools and opportunities and innovation
  • Helping the Managers to drive innovation by working with them to understand changes to product offerings and new product offerings and to help them test new ideas out on campaigns

What experience are we looking for?

  • An SEO background 5+ years’ experience in a senior SEO role
  • Have an advanced understanding of technical SEO, on-site and off-site
  • Have an understanding of UX/CRO and how to identify and solve basic problems relating to user experience
  • Have an understanding Google’s algorithm (and Bing if possible, etc.) and how a search engine works and how recent updates have impacted sites
  • Be familiar with key SEO tools including Analytics, Search Console, Google Tag manager, Majestic, SEMRush, SearchMetrics, Screaming Frog, Moz, Xenu, etc
  • Have a good knowledge of working with CMS-driven websites.
  • Be able to identify upsell opportunities and communicate them internally
  • Have a basic understanding of HTML, CSS and JS (coding experience would be good, but isn't necessary)
  • Be able to run complete technical and content audits
  • Be able to explain technical SEO issues in layman's terms to stakeholders
  • Have an understanding of local, mobile and voice search


The closing date for this job has now passed.