Job details

PPC Manager
Manchester

Job reference: 003461

Closing date: 24/11/2020

Salary: up to £40,000 per annum

Department: Brand and Creative

Hours per week: 36.17 hours per week

As PPC Manager here at N Brown you will plan, manage and oversee the delivery of our paid search campaigns across multiple brands in order to meet or exceed business objectives.  Working here you’ll explore everything the world of digital retail has to offer — asking questions, trying new things and chasing new opportunities. Combine this curiosity with the freedom to make your own decisions, take charge of projects and work flexibly, and you’ve got the perfect place to show your skills and learn new ones.

Your role as PPC Manager:

  • Develop our paid search capability with focus on data driven optimisation, shopping profitability, effective tracking and insightful reporting.
  • Plan paid search activity including strategy, budgets, targets and optimisation in order to reach business objectives in conjunction with the Head of Paid Search and Affiliates.
  • Manage implementation of activity, ensuring you, your team and agencies/partners deliver excellent results.
  • Evaluate success of campaigns against clear targets; analyse results and identify opportunities; feedback performance and actions taken to the Head of Paid Search and Affiliates and the Trading teams.
  • Create best practice methodologies to help us deliver a digital centre of excellence in the business.
  • Help create integrated digital campaigns by working with digital colleagues and other teams to find innovative ways to reach & communicate with our customers across channels & environments.
  • Thought leadership- be the eyes and ears of the business for paid search & the wider digital industry; keep up to date with developments in digital, spotting opportunities & assessing impact on our brands; keep colleagues up to date with developments.
  • Line manage PPC Executives, providing structured and ad hoc training/mentoring as required.
  • Help manage external agencies & third parties: ensure high quality of work to deadline and budget; develop and maintain positive and strong business relationship.

What experience are we looking for?

  • Extensive and demonstrable experience in planning & implementing PPC campaigns.
  • Understands the ever-changing PPC landscape and able to come up with ambitious and innovative plans & creative strategies.
  • Fully conversant with the technical needs of the role including Search Ads 360, Google Merchant Centre, Google Analytics etc.
  • Results orientated & commercially focussed; comfortable crunching numbers to identify opportunities and focus on ROI; highly competent in excel and working with data; keen eye for detail; a full understanding of financial implications of campaigns.
  • Diligent: will treat campaign budgets as if it is their own money.
  • Can use experience to predict future outcomes and can use this for effective planning and optimisation decisions.
  • Loves the buzz of digital marketing and will be stimulated by constant change and development.

As PPC Manager here at N Brown you will receive a competitive salary of up to £40,000 per annum (DOE) plus pension scheme, life assurance, 24 days holiday plus bank holidays, in addition to taking advantage of a holiday purchase scheme! You will benefit from our flexible working hours and fantastic location based in the heart of the northern quarter, Manchester. You will receive fantastic employee discount on our products, a discounted share purchase scheme and access to our Employee Assistance Programme and much more!

 

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