Job details

Conversion Rate Optimisation Co-ordinator

Job reference: 003710

Closing date: 20/01/2021

Salary: Competitive plus excellent benefits

Department: Trading

Hours per week: 36.17

Here at N Brown we are on the lookout for a Brand Site Optimisation Coordinator who is proactive in identifying areas of opportunity and ideas for testing and has a proven track record of successfully optimising ecommerce websites!  

As Conversion Rate Optimisation Specialist, you will work within the ecommerce team, to maximise personalisation opportunities and optimise customer performance by coordinating and implementing testing strategies to enhance the customer experience and drive improved conversion across all devices. You will be passionate about site optimisation, keeping track of new developments within the industry and have the ability to communicate data driven approaches effectively! 

Additional responsibilities include: 

  • Use data to monitor and measure activity on-site identifying potential issues and drop-off points, using these to help prioritise the roadmap and create a testing plan which you will update and maintain with the goal of improving web KPIs such as conversion, average order value etc 
  • Create and maintain a monetate testing plan with clear hypotheses and goals based on data and customer feedback. Liaise with other teams such as the Web Development and Design teams to create, develop and put tests live. 
  • Communicate and share the testing plan across the team, discussing priorities and allowing this input to shape the priorities and focus of the plan. 
  • To monitor the performance of all testing, using an iterative approach, optimising and refining to work towards goals of improving web KPIs 
  • Assist with the testing strategy by making recommendations/crafting hypothesis for A/B + MVT testing 
  • Based on test results make iteration recommendations to the wider team for further testing 
  • Work closely with and support the team with testing requirements around campaigns, for look and feel objectives, for product objectives and towards the shared goals of improving the shopping experience online 
  • Work closely with other key stakeholders such as the Digital Marketing team to monitor traffic coming in from key digital marketing channels and optimise performance using testing, feeding back on key learnings and results 
  • Work closely with the central teams (such as CI) and other stakeholders and third parties such as agencies to create hypotheses and build approaches to testing that will make a key difference to customer performance and KPIs 

Our benefits: 

  • Company pension with up to 6% N Brown contribution  
  • Life Assurance and Private Medical Insurance 
  • Annual bonus scheme 
  • Incredible colleague discount across all our N Brown Group brands (Simply BeJacamoJD WilliamsFashion WorldMarisotaAmbrose Wilson to name a few).  
  • Local restaurant discounts across Manchester’s Northern Quarter 
  • 24 days annual leave (plus 8 bank holidays) with the option to buy an additional 10 over the year  
  • Flexible working, as well as staggered start times, we know these are different times and have embraced them to ensure our staff are supported.  
  • A Manchester City Centre office base with parking (subject to availability), socially distanced workstations and sanitizing stations around the business  
  • Great tech to enable you to not only make doing your job easy but to also allow you to work from anywhere with a great WIFI connection 
  • Onsite café at great subsidised rates  

What we’re looking for: 

  •  Previous experience in a CRO role with a strong understanding of optimisation and testing 
  • Experience of building A/B test experiences through web optimisation tools (e.g. Monetate etc) 
  • High level of customer focus and understanding 
  • Positive and enthusiastic approach who can work collaboratively with other teams 


Who are we: 

Here at N Brown we serve our customers through distinct brands; we are experienced, gained from over 160 years of trading; Inclusive as we believe in fashion without boundaries; sustainable as we strive to make as little impact on the planet and focused on the future as we are ALWAYS looking for ways to develop our business and serve our customers better.  

Have a question about the role? You can contact the Talent Acquisition Team at Careers 

Employees in our business may have access to our customers’ personal data therefore for a number of our roles, offers of employment are subject to a satisfactory criminal record check; having a criminal record will not necessarily prevent an individual from obtaining a position with JD Williams. 


The closing date for this job has now passed.