Job details

Head of Brand Strategy and Customer Insight (9month FTC)
Manchester

Job reference: 003728

Closing date: 01/02/2021

Salary: Competitive

Department: Brand and Creative

Hours per week: 36.17 hours per week


Here at N Brown we are looking to recruit a Head of Brand Strategy and Customer Insight on a 9-month fixed term contract. This is a fantastic opportunity for a brand strategist or senior research professional looking to help colleagues put customers at the heart of all decision making and drive the commercial plans to support N Brown growth.

In this role as Head of Brand Strategy and Customer Insight you will be focusing on translating consumer insights and analytical assessments of financial and commercial data into clear strategic direction and providing thought leadership for the business.  You will also lead the team in delivering insight that is a catalyst for helping customers look and feel amazing, driving both competitive advantage and long-term market leadership. This role will suit strong leaders with a strategic mindset and sound commercial acumen, who enjoys working with senior stakeholders in a business partnering capacity.

In this role you will:

  • Lead the team in delivering market and consumer research, competitive and financial analysis; turning insight into action
  • Develop and refresh brand strategy, ensuring key stakeholders understand both the strategy and how it links to the achievement of N Brown business objectives
  • Create and deliver presentations across a variety of formats to senior stakeholders, making the customer’s voice compelling and unavoidable, creating clear brand stories with insightful and actionable recommendations
  • Answer the big strategic questions for the business, leading key ad hoc projects in collaboration with wider business stakeholders
  • Provide stimulus and new thinking on the future of online retail

What experience and skills are we looking for?

  • Previous experience of interpreting commercial analysis and developing brand strategy is essential
  • First class written and verbal communication skills; the ability to articulate complex problems and solutions in a simple, logical and impactful manner
  • Presentation skills with a high degree of comfort to large and small audiences
  • Understanding of an online retail business is desired
  • Leadership qualities; the ability to easily establish trust-based relationships and gain valuable insights through collaboration and communication
  • Drive; enjoys a challenge, proven ability to adapt and remove obstacles to achieve results, determination and optimism
  • Ability to work cross functionally whilst managing multiple stakeholders
  • Established external network that can be leveraged in the role to bring alternative perspectives and innovative thinking

 

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