Group Creative Manager (B2C Content) (Secondment/Fixed Term for 12 months)

Job Purpose:

In this role you'll create ODEON Cinemas Group (OCG) guest facing film content for 9 x European markets across Social, Digital and Onscreen. Support the Group Senior Creative Manager (GSCM) to develop and ideate the creative strategy in-house, in order to produce content (primarily AV) that will connect with our target cinema going audience for that specific film IP, pitching original creative ideas to external film partners.

You'll bring a good eye for story telling, selecting key editorial moments from Talent interviews / exclusive film footage, to create short form and long form content, to ensure cut through across OCG channels, in order to deliver against revenue and performance KPIs; build relationships with, and manage, external film partners and creative agencies, collaborating closely with internal stakeholders and OCG’s 9 x markets.

Please note that this role is a fixed term contract for a period of 12 months.

Key Accountabilities:

• Deliver pan‑European, multi‑market (9 markets) content film campaigns, that cut through competitor activity and drives incremental revenue against key film titles
• Partner with the GSCM on the creative content strategy in-house, via development and ideation, in order to ensure the creative heart of the content (themes explored / the story) is relevant to our target audience (with a key focus on social first content / AV production)
• Have a good eye for story telling, with experience in selecting key editorial moments from large amounts of footage (such as raw Junket interviews / exclusive film footage), to produce guest facing short form and long form content
• Lead end‑to‑end content production, briefing in external agencies to produce the content and ensure creative excellence / accurate localisation / efficient delivery
• Build and nurture strong relationships with film studios, their digital/publicity teams and external production partners to secure exclusive opportunities and economies of scale
• Guide and support local OCG markets to activate GP content effectively across guest‑facing platforms, reflecting local nuances
• Support tracking, analysis and reporting of digital and social content performance and conversion, using insights to optimise future campaigns and inform studio reporting
• Conduct post‑campaign performance reviews, establishing benchmarks and KPIs to continuously improve campaign effectiveness and ROI

Key Skills:

• Proven experience in creative development and ideation for guest facing content campaigns (AV) is essential
• Experience in selecting key editorial moments from large amounts of raw footage to produce short form and long form content that hosts a strong story throughline
• Proven track record in developing creative for Social and Digital B2C content (AV)
• Digital, and in particular Social, experience, confident working in this space with up to date knowledge of guest facing social platforms how to connect target audiences
• Strong stakeholder management skills, both internal and with external partners/agencies
• Budget management, including negotiation with external vendors/agencies
• Strong multi-tasker with the ability to manage multiple projects and deadlines simultaneously
• Strong leadership and people management skills