Marketing Insight Manager
UK Office - London

Location: UK Office - London

Closing date: 15/01/2019

Salary: £40,000 per annum, FTC 12 months

Hours per week: 35

About the role

You’ll be the marketing insight lead for Parkinson’s UK. This includes shaping how we use external audience data and insights, setting up new research projects to deepen knowledge and understanding of our audiences and promoting and sharing these findings across the charity.

This is a fantastic opportunity for an experienced Marketing Insight Manager with an outstanding track record.

 

What you’ll do

You will help us develop and deliver a dynamic marketing strategy by:

  • commissioning research to address any gaps in our external audience knowledge and understanding

  • working with the wider Marketing team to imbed and enhance our audience segmentation model across the charity

  • ensuring that marketing campaigns and content is insight-led, user tested and measure performance

  • monitoring and reporting on brand metrics

  • acting as consultant to internal clients on market research, advising on projects with audience needs/focus

  • bringing innovative insight ideas and approaches to the charity and marketing team

 

What you’ll bring

What you need to succeed in this role is a passion for marketing insight and a desire to share this. You’ll also have an excellent understanding of and extensive experience in running market research projects, including interpretation and evaluation of research findings or data, making recommendations and disseminating results.

With an audience-first mindset and a love for insight-driven decision making you’ll be working as part of an ambitious and creative team.

If you have the skills and experience we are looking for we would love to hear from you!

 

Parkinson's UK promotes a healthy work life balance with generous holiday allowance, flexi-time and flexible working.  Please click on the following link for more information on our benefits: https://www.parkinsons.org.uk/about-us/benefits-working-us  

 

Closing date:             15 January 2019

Interview date:          24 January 2019

 

Please note, only candidates shortlisted for interview will be notified.

 

 

The closing date for this job has now passed.

Back