Email and CRM Marketing Assistant

Paul Smith is one of Britain’s leading independent design companies, driven by a spirit of curiosity, playfulness, adaptability and passion. These values shape every aspect of the brand, whether it’s a shirt, a shop or a special collaboration. Reaffirming the values that Paul set down in 1970, ‘classic with a twist’ remains the guiding principle of the company. Happily positioned between high fashion and formalwear, while taking reference from both, Paul Smith has always been proud to stand apart.

We have an exciting opening for an Email & CRM Marketing Assistant to join our Digital team in London. Reporting into our CRM Assistant Manager, you will support the day-to-day execution of Paul Smith's CRM and email marketing plan. This includes owning the end-to-end build, testing, scheduling and analysis of campaigns. You will also contribute to lifecycle flows and BAU communications, as well as write copy and brief creative assets.

What you’ll be doing
• Assist with the planning and execution of seasonal marketing messaging.
• Build, test and schedule email and SMS marketing campaigns, with regular reporting on performance.
• Take ownership of QA and proofing on all email and SMS sends.
• Write on-brand copy for campaigns and brief seasonal assets with the Graphics and Creative teams.
• Liaise with the Ecommerce, Merchandising and Content teams to ensure landing pages are optimised and merchandised ahead of email sends.
• Work with the Buying and Merchandising teams to ensure we have product to support messaging throughout the season.
• Contribute to Digital and Marketing team projects across key seasonal campaigns, content optimisation and international expansion.
• Assist the CRM Assistant Manager with loyalty CRM projects.
• Stay abreast of competitor marketing activity, digital trends and emerging opportunities in CRM and email.

Who you are
• Proven experience in email and CRM marketing, ideally working for a fashion, lifestyle or retail brand.
• Strong analytical and reporting skills.
• Creative with excellent copywriting skills.
• High level of accuracy and attention to detail.
• Confidence working cross-functionally with internal stakeholders.

Why you’ll love working with us
Working at Paul Smith means being part of a brand that celebrates creativity, individuality and authenticity. Even though we are a global business, we’ve stayed true to who we are at heart. Our offices and shops remain welcoming and inclusive spaces built around collaboration, where we encourage our people to be themselves, reach their full potential, and play a part in creating something truly unique.

We offer a comprehensive benefits package to support your lifestyle and wellbeing, which includes a 60% staff discount and a seasonal clothing allowance. You’ll also enjoy hybrid working (3 days in the office) with flexi-time, 33 days’ annual leave with the option to buy or sell holiday days, wellbeing support and other perks to keep you motivated and inspired.

If you like the sound of what you’ve read so far, find out more about our company culture and the full list of benefits we can offer you.

At Paul Smith, we celebrate and encourage applications from all walks of life into our growing workforce. We are committed to empowering people from any background, belief system, or ethnicity, offering an inclusive environment where talent is recognised and valued.

We may close this advert early if we receive a high volume of applications, so we encourage you to apply as soon as possible.