App Marketing Consultant
Broad Gate Offices, 1 Broad Gate, The Headrow, Leeds, LS1 8EQ

Job Reference: 002852

Location: Broad Gate Offices, 1 Broad Gate, The Headrow, Leeds, LS1 8EQ

Closing Date: 07/07/2020

Salary £: £30,000 - £35,000 (depending on experience) + Bonus & Benefits

Employment Type: Permanent - Full Time

Division: Strategy and Digital

Hours per week: 35

As our next App Marketing Consultant (internally known as App Store Optimisation Consultant), you’ll be responsible for ensuring that YBS mobile apps rank highly within the App Store and Google Play by delivering the agreed ASO strategy and collaborating with relevant stakeholders in order to continuously improve app performance. You’ll join a likeminded team in our Leeds based Digital Services function.


What You'll Do

  • Contribute to and take the lead in implementing the App Store Optimisation (ASO) strategy set out by the Product Owner

  • Manage ASO projects by performing keyword and conversion rate optimisation in the App Store and Play Store.

  • Development and testing of metadata and creative concepts for the application page in the store (description, icon, screenshots, video), in order to increase conversion and visibility

  • Facilitate the creative production of new assets working with our marketing creative teams as well as third party providers ensuring that all collateral adheres to YBS standards and guidelines

  • Monitor app rankings and appearances in suggested app sections

  • Spot trends and regularly test new strategies for continuously improving rankings in the ASO space

  • Develop, execute, and track tests for all YBS apps leveraging analytics tools like App Store Connect and the Google Play Console.

  • Develop a deep understanding of how the paid search, influencers and branding campaigns affect the store visits and how to use this information to YBS’s advantage

  • Monitoring and studying competitors’ apps and trends

  • Reporting on the effectiveness of the different ASO strategies



Skills Required

  • ASO experience and knowledge of the latest changes & opportunities of iTunes & Google Play stores
  • Understanding of the visuals facets of the Store page and how to use them to increase the conversion
  • Knowledge of keyword optimization process, key metrics, App Store Connect, and Google Play Console
  • Experience in generating ideas for store experiments, A/B tests conducting experience and validating the reliability of their results


Life at YBS

In addition to the usual benefits such as competitive salary, annual bonus and healthcare packages we offer you…

Flexibility – Whether it’s picking up the kids from school or catching that early morning yoga session we have you covered.

Celebrating Success – From everyday thank you cards, to our annual ‘Raising the Roof’ gala to celebrate our golden ticket winners we acknowledge our colleagues successes no matter how big or small.

Giving Back – Fancy 31 hours of paid leave a year to get involved in community activities? Together last year, we completed more than 11,000 hours of volunteering!

Inclusivity - We don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our colleagues, our customers and our community. We are proud to be an equal opportunities employer.

Site Perks – Some of our sites have added little extras such as a gym, restaurant and free parking at our Bradford site, roof garden in Leeds, and on-site restaurant and free parking at our Peterborough site.



If you’ve got a solid background in App Store Optimisation and you want to develop a career in an empowering, respectful and supporting business then why not join us?

Our people are our heart and soul; we’re commercial and caring, big enough to offer you a challenge and small enough for you to make a real impact. We’re devoted to putting people first and doing the right thing by providing real help with real life.


We’d love to hear from you so why not apply today and be Your Brilliant Self!


Any Questions – Contact Tazafia Mahmood on 01274 801234 or via email at



This position is now closed. We are no longer accepting applications for this position.